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Please visit our new location at:

3730 Barranca Pkwy
Irvine, CA 92606

Fountain Valley / Orange County.

Keyboard Concepts Fountain Valley

Orange County’s Most Complete Piano Store For New Pianos, Used Pianos, Rental Pianos, Sheet Music & Accessories

18285 Euclid Ave., Fountain Valley, CA 92708
(Exit the 405 at Euclid)

Mon – Fri: 10am – 6pm
Saturday: 10am – 6pm
Sunday: 12pm – 5pm

Click on map for directions »

Joey Ruggero
Joey Ruggero


Joey comes from a long line of performers and piano technicians. He got his start in the piano industry as a teenager, working on pianos at his family’s piano store in North Carolina. After graduating with a music performance degree and spending the first part of his career working for the family business, Joey made his way to New York where he continued working in the music industry. In 2018, he moved to Los Angeles and began his journey with Keyboard Concepts.

Fred Kang

Sales Associate

Fred is a graduate of Berklee College of Music (Boston). He has been with Keyboard Concepts since 1995.

Zed Gong

Sales Associate

Zed is a pianist and guitarist. After graduating from Academy of Art in San Francisco having found his passion for Music Composition and Production, he moved to Los Angeles in 2017 and later joined the Keyboard Concepts family. Being the quintessential instrument to all aspects of music, Zed found that understanding the piano and all aspect of its life brought him closer to music than he ever imagined.

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